Run Baby Run

A logo for a fashion label founded by a super talented woman, Serafi Anellies Unani, Indonesian runner. The running woman shilouette in the logo is designed to evoke the feelings of adjectives represent the founder who is sporty, playful. Even though we know about her passion for running, both of us don't know of her love for fashion. So, take a peek at her collections here.

Flashback: YLPT Project

2012 is already passed, you can't change the past but the past do affected our lives right now. You can't go back and manipulate things to the way you wanted them to happen because life would be meaningless, but you can change what's in the future. It is never late for a brand new fresh start, have a goal in live!

Back in 2011, two years ago, when I was graduated from university and I didn't know why did I majoring in Visual Design Communication. I didn't have purpose in life and I was living my life just like water flowing from nowhere to wherever it takes. At some point I thought what a boring life that I have been trough. Then I looked out and tried to living life to the fullest.

I was totally stressed out about my final assignment that time, and I prayed to God about it. Well I did not expect that my final work would been displayed in Final Project Exhibition that time.

I have created corporate identity for my final project. Basically, it was a corporate identity for Yovita Lesmana Personality Training, a company that provide tools to be successful in business and self development training, and here's some of my works:

Well, you can take a peek at her website here, though I didn't design the website, or her fabulous twitter feed :p

"If life throws you lemons, make lemonade." Joan Collins

Once Upon A Time: Esther Lin Project

The prospects of attending a special event or occasion never fail to excite us, girls. These are the nights worth dreaming for- of careful planning and envisioning the perfect ensemble, head to toe. These are our chances to star in our fairy tales. On these nights, we dress to kill. Paint this picture in your head, one we are all too familiar with: as you step out of the horse carriage, your dress clings rightfully, its train trailing behind so obediently, making its way through the entranced crowd.







Setting out with that same dream tucked in her heart, Esther Lin proclaims her passion to make our fairy tale nights come true. Now available for you...

One of my latest projects, Esther Lin, a branding of young talented Indonesian fashion designer. Esther Lin is commited to providing the right style with an elegant taste of couture collection. The logo are designed to give an endless look with a bit of sweet touch yet simple and elegant. The script font is specially designed to represent the creative stroke of the designer. A monochrome color used for the logo is pastel grey to give the timeless and classic atmospheric of quality.

Raffiné: Andalucia by Astrid Satwika

Creating a logo for Andalucia by Astrid Satwika and its application in website design. Andalucia is a fashion brand by Astrid Satwika, a manifestation of her passion in fashion. The overall logo represent Andalucia as a brand that brings simple and wearable dress that can be worn everyday, giving a touch of feminine, yet chic!

Sweet As Lollipop: Vanila

Creating a logo that represent the image of Vanila, a member of Seven Icons, one of Indonesia's girlbands. She's about to launch her first collection of jewelry and accessories, named as hers Vanila. 
The lollipop image represent Vanila, aka Miss Lollipop, while the color to create a sweet and lovely vibes. To reflect the brand’s free spirit, the circle and border are placed randomly around the main logo.